The Challenge

Sparkle in Pink, a popular children’s boutique, had a similar problem. To solve this, they partnered with award-winning Shopify Plus agency, Rainy City to enhance their digital storefront.

Central to their strategy was integrating Clearer.io’s, Boost AI Search and Discovery, a move that yielded impressive results.

Sparkle in Pink's journey with Clearer.io is a shining example of how the right technology, combined with a strategic partnership, can transform an eCommerce business. By optimizing the search experience and leveraging the power of AI, Sparkle in Pink has achieved remarkable results, solidifying their position as a leader in the beauty and cosmetics industry.

Sparkle in Pick faced the challenge of improving their conversion rates and overall user experience on both their website and mobile app. Previous search and discovery solutions had fallen short, failing to deliver the necessary level of customization and the desired conversion rates and sales results. They needed a robust solution that could not only improve the user experience but also integrate seamlessly with their existing digital infrastructure.

The Solution

Rainy City chose Boost for their advanced features, such as real-time analytics and customization options, to tailor the search experience specifically for Sparkle in Pink's needs.

"Boost's advanced search algorithms and customization options have greatly improved customers' shopping experience, helping them to find products quickly and efficiently."

Boost’s advanced customization capabilities allowed extensive adjustment of search and filter settings, creating a more intuitive and satisfying shopping experience for customers. This customization was essential in matching the unique user experience Sparkle in Pink aimed to provide.

Furthermore, the seamless integration of Boost with both the website and mobile platforms ensured a consistent and efficient user interface across all devices, which is crucial for retaining customers and encouraging sales.

Boost's product filters and sorting options are optimized on mobile devices to ensure a cohesive experience but do not take up too much of a viewport.

Moreover, Boost’s real-time analytics feature provided invaluable data on user behaviour and search patterns, which was instrumental in making informed decisions about inventory, marketing strategies, and website design.

The Result

The integration of Clearer.io’s Boost has significantly enhanced Sparkle in Pink’s user experience and average order value. Customers can now find products more quickly and efficiently, resulting in higher search result click rates and increased sales.

Real-time analytics also enabled Sparkle in Pink to continuously optimize their offerings based on actual user behavior, ensuring that they stay ahead of market trends and customer preferences.