Case Study

Unlocking the power of reviews for Modern Nursery

Read Article
screenshot of reviews in a column format for an e-commerce website

The Challenge

Modern Nursery has been selling eco-friendly, stylish baby gear for over 20 years. Their reputation has always been founded on great products and excellent customer service. But the brand was struggling to collect reviews and assure new customers that they offered true quality.

Working with Yotpo, their original reviews partner, was creating a host of issues. Alongside recurring technical problems, the complicated system required manual customization. This came with inconsistent customer support and a disappointing conversion rate of fewer than 1%.

Modern Nursery urgently needed a new solution in tune with their business goals and customer engagement strategies.

The Solution

For all its issues, switching from Yotpo was not an easy decision. But in Reviews.io, they found a true partner in growth. With an intuitive design, our new interface made it simple for Modern Nursery to take control of their reviews.

The new system integrated seamlessly with Shopify and the store’s other tech stack – enabling effortless synchronization of customer data and reviews. Plus, the high performance widget boosted the website’s performance and made it easier for customers to interact with the brand.

screenshot of reviews in a column format for an e-commerce website

Modern Nursery’s team could also be more proactive in responding to reviews, showing customers that they were listening and dealing with their concerns fast.

a list of reviews for an e-commerce website

Crucially, the simple implementation also came with consistent, reliable customer support. With expert help just a phone call or email away, any questions or issues were quickly resolved.

"Our account rep is the standout from our switch to Review.io. She's proactive in helping us make use of the full system and is always available for meetings when we need her."
Rachel F. — Director of Marketing & Merchandising

The Result

With Reviews.io, Modern Nursery saw an immediate transformation. The amount of reviews doubled – as did the review conversion rate – while the review open rate increased by 11%.

All this came with huge cost savings compared to Yotpo’s system – even allowing the brand to hire a data entry assistant to manage the new influx of customer data and reviews efficiently.

In Reviews.io, Modern Nursery found a partner in business growth, equipped to understand and meet the unique challenges of the online retail world.

How About You?

By collaborating with REVIEWS.io, Modern Nursery found a partner with more than just a reviews tool, but a partner in their business growth, equipped to understand and meet the unique challenges of the online retail world.

If you’re struggling with your current customer reviews solution and looking for a change, let’s chat about howe Reviews.io and the wider Clearer.io suite of apps could help you discover Smart Growth.

Join Modern Nursery and make the switch today.